Strategy is a multi-talented vocalist, producer, and DJ, celebrated for razor-sharp delivery and genre-spanning versatility across hip-hop and electronic music. A cornerstone of the UK underground, he first made his mark with the iconic track “Marka” alongside Dub Phizix and Skeptical, and has since delivered standout collaborations such as “Premium Grease,” “PFTD” with Halogenix, “Lunar Eclipse” with Visages, and “Tell Dem” with Voltage and Specialist Moss.

Beyond vocals, Strategy has released as a producer on respected labels including Exit Records and Tru Thoughts, and his DJ career spans pirate radio roots to BBC Radio 1 residencies and sets at world-class venues like Fabric (London), Webster Hall (New York), and Circus (Tokyo). A co-founder of Manchester’s Broke’n’£nglish crew, he has toured alongside Wu-Tang Clan, Mobb Deep, Snoop Dogg, and Redman & Method Man, cementing his pedigree on stage.

His international reach is unmatched: Strategy has toured China, Japan, North America, and covered pretty much every territory on earth — from Kazakhstan to Costa Rica — performing on huge stages at festivals including Boomtown, Glastonbury, and VH1 Supersonic in India. He recently returned from his first solo tour of Australia and New Zealand, underscoring a career that has taken him around the world multiple times and shows no sign of slowing down.